Marianna Snigireva CEO of Netology In 2022, the request for additional education has changed a lot. First of all, in Netology, the demand for courses in programming, analytics and design has grown. These are programs that help you radically change your profession and enter the in-demand IT field. in a shorter period and the development of certain skills. While in the past there was a great demand for complex retraining programs lasting more than one year, now people come to learn skills quickly so that they can be immediately put into practice.
The general goal of students in retraining has also changed. Until 2022, students mainly came to study in order to develop in their current profession. In 2022, the goal of retraining and whatsapp mobile number list employment in a new profession came out on top. Alexander Kiselev, CEO and founder of the school of IT professions Rebotica In 2022, great attention is paid to IT at all levels. The state has launched the Digital Professions project, and IT specialists are promised privileges — all this generates increased interest and growth in demand. For all EdTech projects, this is good. But the growth in demand is observed mostly in the children's segment. Within the framework of our company alone.
Over the past year and a half, here we have been able to grow 40 times in terms of revenue. I explain this by many factors, including the unwillingness of parents to give up the development of their children, they will save on this last. At the same time, interest in the work also increased. During the period of upheavals, we saw a flurry of applications for jobs as a teacher - many IT specialists are attracted by the remote format. That is, there are no problems in hiring. Even this year, we were looking for new channels of communication with customers. New channels are a collection of all available tools, in which two clearly stand out: promotion in the remaining social networks and work with bloggers.