In 2014, Amazon released the smart speaker Echo, which fired the first shot in the field of smart speakers. Then Google, Apple and other companies entered the game one after another to seize the next outlet in the Internet era. So far, domestic technology giants BAT, Xiaomi, iFLYTEK, as well as startups Mobvoi and Rokid have all entered the game through self-research or cooperation. The volume of the smart speaker market is rising rapidly. According to Memes Consulting, the global smart speaker market size in 2018 is expected to be US$2.68 billion. According to the "Global Smart Speaker Market Report in the Third Quarter of 2018" released by Strategy Analytics, an American market research company, in the third quarter of 2018, global smart speaker shipments increased by 197% year-on-year, reaching a record 22.7 million units.
Strategy Analytics also predicts that sales of smart business email list speakers in 2018 are expected to exceed 100 million units. Among the top five smart speaker brands in terms of global shipments, Chinese manufacturers occupy three seats, namely Ali, Xiaomi and Baidu, ranking third, fourth and fifth respectively, second only to Amazon and Google in the United States. China's smart speaker market China's smart speaker market Looking at the development of smart speakers in China, JD.com was the first to make efforts. In August 2015, the first smart speaker Dingdong A1 was launched. It was not until 2017 that Ali and Xiaomi entered the market that they ushered in a big explosion. In 2017, the shipments of Tmall Elf on Double Eleven increased significantly. In 2018, Tencent and Baidu entered the market.
At the same time, the price of smart speakers was getting lower and lower, and major companies wanted to seize the first batch of users. According to the smart speaker shipment data released by Canalys, the top three in the Chinese market are Ali, Xiaomi and Baidu. Baidu's new entry into the market can quickly reach 1 million units of shipments, which has a lot to do with its low-price subsidy strategy. , the continuous price subsidy makes Baidu a dark horse of the season. 2. Product Background The smart hardware app side is almost standard for every smart hardware product, especially smart speakers. The networking, skill checking, home device binding, etc. of each smart speaker must be realized through the app, and each brand of speaker has its own app, such as Xiaomi Xiaoai speaker app,