Clairvoyant Do you create content for your website and blog? Do you want to check how understandable your message is? I recommend you the Jasnopis tool thanks to which you can analyze the language used in the text. You will find out if the length of sentences and paragraphs is optimal if the text does not contain too many words that are difficult to understand and in addition the tool marks those fragments that may be more difficult and worth looking at again. Online marketing in culture Back to the list of entries Facebook Twitter LinkedIn Google+ Pinterest Buffer Contents Why is it worth conducting online marketing in cultural institutions? How to conduct cultural marketing on the Internet? Email marketing in cultural institutions Online education through webinars To sum up. The coronavirus epidemic has taken a heavy toll on cultural institutions.
Communing with art has become difficult and the only place to meet cultural needs has become the Internet. And as it happens in life the new reality forced changes. The availability of only online communication resulted in an whatsapp mobile number list avalanche of interesting content related to culture. That is why together with experts from the Culture Institute in Gdańsk and the Niezła Sztuka foundation we have prepared a dose of knowledge about the possibilities of online culture marketing and what tools are worth investing in.
Why is it worth conducting online marketing in cultural institutions? The basic task of a cultural institution is… to disseminate culture. To do this you need to expand the group of interested people reach new groups arouse interest in the current offer the Internet seems to fit perfectly here. Although the traditional model of functioning of cultural units may at first glance collide with the freedom of communication on the Internet in fact it complements each other perfectly. This is emphasized by Joanna Majewska from the Niezła Sztuka foundation When we started our activity years ago cultural institutions approached online promotion with some timidity. Over time this began to change dramatically. Presence on the Internet helps to promote the cultural offer and go far beyond the local community.