Event marketing is the process of developing a thematic exhibition, exhibit or presentation to promote a product, service, purpose or organization by leveraging direct engagement. Events may occur online or offline . may participate in, host or sponsor, and the promotion of these activities may be done through a variety of inbound and outbound marketing techniques .”
Event marketing whatsapp database gives customers the opportunity to build relationships with your brand. click to tweet And this is what millennial buyers clearly want. This is based on stats that 82% of them attended or participated in various live experiences over the past year, including festivals, concerts, parties, races and performing arts . And according to an Eventbrite survey, 72% wanted to spend more on events that offer immersive experiences. This kind of experiential nature among millennials is increasing opportunities for businesses to leverage experiences to add value to consumers and brands. User-generated content Millennials love it when brands interact with them on a personal level. We do this using consumer-generated content. Encourage groups to share or take pictures of themselves in order to participate in contests and exchange some stories.
This helps add a personal touch and benefits both the brand and the fans. Survey figure 2 sauce Encourage millennial users to review your service or product. This boosts sales as 88% of consumers trust online reviews as much as personal recommendations . Always remember the rule of thumb. When you give something, you are more likely to get something in return. Therefore, offer your customers some incentives to make them feel motivated to provide customer reviews. This incentive can be anything from free services to cash, recognition to free or discounted products.