The Hero and The Outlaw. Building Extraordinary Brands Through The Power of Archetypes. The authors noted there that currently producers have very little chance to stand out on the market. The competition can easily copy their solutions, more and more brands produce the same or very similar products, which leads to a situation where the seemingly only solution is to constantly lower prices. Seemingly, because in fact there is one more solution that can be used to give your products and the entire brand a special.
Meaning To make buying from this manufacturer an experience, it involves adhering to certain values and principles. This is how the theory of archetypes found its place in the whatsapp mobile number list story about the brand. Archetypes in brand communication Mark and Pearson noticed that when communicating with their audiences, brands talk a lot about what they do and how they do it, but the most important question is missing: why Why do they do what they do Why this way and not otherwise Why this particular product By telling.
Its potential customers about it, the brand has a chance to present a different motivation for action than making money, to show the values that guide it, and thus establish a bond with recipients for whom the same issues are important. However, building such a coherent brand image is not easy that is why it is worth reaching for archetypes. Talking about fairy tales, myths and values may seem a bit pathetic and incompatible with the contemporary free market reality. In practice, however, brand archetypes are nothing more than another.